How to Make Your Banner Display Stands Effective

Marketing is only effective if you understand how to assess the impact the advertisements are having on the target consumer. This may sound like science fiction to many business owners and will turn to hiring a marketing analyst to plan their marketing campaigns but putting some time on to research will deliver some impressive results. Since retractable banners continue to be used by many businesses that rely on walk through customers and pedestrian there some important aspect which must be considered before and after ordering the advertisement banners. Below are some important aspects linked to the banner display stands which must be taken into consideration thus improving your understanding of how effective a pull up banner advertisement is?

Consider banner size and design

Advertisement banners are a direct mode of communicating to the walkers by what you have in the store and what prices you are willing to sell them for. Since many people are walking and window shopping at the same time the outdoor banners require being tall and wide enough thus allowing the product descriptions and prices to be displayed in large font and easy to read. Also make sure to print a linked number of products or services on the banner since few people want to stop and read and many will begin reading from a distance and continue as they pass. Surveys show pedestrians or window shoppers will only stop to read if there is an interesting item for sale they want.

Keep banners easy to pack and move

Most display roll up banner stands are usually temporary forms of an advertisement which are usually retractable and can be packed into compact transportable packages. Make sure to mini banner stand are also light enough to move since this reduced the strain on the staff during closing hours when they need to pack the banners and store them indoors. For companies running road side campaigns its important the banners are also made to be compact since they should be transportable public means thus reducing the cost linked to marketing using the banners since some companies will hold campaigns on major roads to make car drivers aware of a certain store or service provider located ahead thus allowing them to consider if they want to store.

Keep constant records linked to client visitations

Once the customers do store and shop or visit the store make sure to ask them just a few questions related to how they found the store. Keeping it simple will ensure they deliver better results linked to the services and allow you to pinpoint exactly which banner stand has resulted in the customer visiting. These records with then help you determine the most effective location thus allowing you to plan better campaigns in the future. The surveys can be done verbally or by asking visitors to fill out small forms but ensure they remain short as many people don't have time to fill more than 5 questions also try to keep them to multiple choice questions to encourage filling of the surveys.

Resource: DXP Displays